Accelerated Marketing Package™
Online video advertising has been around for almost a decade, but only in the last few years has it emerged as a feasible means of communicating or engaging with your audience. With factors such as increased broadband penetration and the convergence of TV and PC playing a large role, forecasters are in agreement that the online video advertising market will continue to grow substantially.
As the volume and demographic profile of the people who access online video changes, content owners, marketers, production companies and web publishers are experimenting with a variety of on-line distribution strategies.
Some are discovering new ways to engage their audience directly for the first time, while others find themselves displaced by a new breed of video publishers who play by a new set of rules. To develop your own strategy, it's important to first understand how online video distribution works, and to know how to make the changes that are required to compete in today's market.
