Reaching Your Target Audience

Every successful video marketing campaign begins with a high quality video production.  This may involve corporate profiles, viral videos, testimonials, product tutorials, branded entertainment and more.  We can promote your videos to a highly targeted demographic and measure the progress/ improvement of your campaign by advanced performance metrics.

Optimising your videos on the 1st page of Google

We can host your video on your website in an un-branded player as well as set up a YouTube channel for your business or organisation.  We can create a custom background for your channel and initiate a viral marketing campaign to attract loyal fans interested to learn more about your products services or brand.  Unlike many of the other companies that specialise in Video SEO, we can optimise both the video hosted in the unbranded player as well as your YouTube videos on the first page of Google for the phrases your target audience are searching for on-line.  See an example of what this will look like on our Video SEO page.

Viral marketing campaign for your video

We also specialise in getting more targeted  fans for Facebook fan pages, based on variables such as location, likes and interests, as well as more subscribers to your YouTube channel.   This is particularly effective if you are looking to create a greater sense of credibility to your target audience, and build a loyal fan base.

With an increasing broadband penetration and the convergence of the Internet and TV, forecasters agree that the on-line video advertising market will continue to grow substantially.

Learn more about how we promote your videos on-line by reading the Braxted Park case study here

Social Media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance:

Reach 

Social Media has overtaken email as the most popular consumer activity, according to a recent Nielsen study.  Video advertising can come in various formats including:

• In Stream-Video
• Click to Play
• Around Video
• Video Search

As the volume and demographic profile of the people who access online video changes, it is important we remain prepared, and one step ahead, of changing trends and advancements in technology. Our strategic partners include content owners, marketers, analysts, trade associations, video hosting companies and even other production companies- all in an attempt to provide you with the most superior service.

Relationships

Social media's strength is in the personal connections it enables people to have, the peer-to-peer contact, providing reasons for consumers to visit regularly and for extended periods of time. Consumers are more likely to watch videos, and read articles on social networks if they have been referred to them or “liked” by friends, family or those in their network. Relationships build trust.

Relevance 

Consumers are extremely engaged with the content and connections that their friends are creating because of its personal relevance. We work with a diverse range of Social Media networks, web publishers and video sharing platforms, ensuring we can identify the right ones to promote your video content.

Promotional Videos will help you to maximize the effectiveness of these platforms while developing an all-inclusive social advertising strategy. Our focus is on producing content that your target consumers find relevant, and engaging. As the profiling techniques we use become more sophisticated- the way we interpret this data become more relevant. We will create a video campaign for you that bring you an on-going return on investment. To find out more about how we excel in this space call us now on 0203 086 7440